Bringing Adventure Seekers and Food Lovers to Sabra's Table

Earlier this month, we welcomed our 2011 Tastemaker Panel -- a select group of bloggers and influencers -- to help spread the Sabra story, share their thoughts and suggestions with the company, and to get an intimate look behind the scenes at the country's favorite hummus maker!

Sabra, which began as a small hummus brand in New York City, has become the leading manufacturer of flavored dips and spreads in the country. Best known for its top-selling hummus, Sabra unveiled several new lines of fresh and healthy dips and spreads to the Tastemaker Panel, including four flavors of salsa, two versions of guacamole, and three Greek Yogurt-based vegetable dips! Throughout its evolution and growth, Sabra has engendered a passionate response from fans who love to help others discover Sabra.

“Whether through our offline campaigns, social media efforts or our nationwide Sabra Taste Adventure Tour, we love connecting with Sabra fans,” said Mina Penna, Senior Brand Manager for Sabra Dipping Company. “The Tastemaker Panel is made up of an authentic and diverse group of people who inspire us with their passion for delicious food, sense of adventure, and passion to discover a healthier lifestyle. We have invited them to the Sabra table not only to help more people discover Sabra, but to share their experiences with us and help shape the Sabra story.”

Our Tastemaker panelists were among the first to try our new products, to visit the Sabra Silver LEED Certified factory in Chesterfield County VA, meet the Sabra brand and new product teams, and get a sneak peek at Sabra’s upcoming marketing and advertising initiatives. The Tastemaker Panel members also shared their thoughts with Sabra on new product development, social media, social responsibility, nutrition and recipes and usage ideas.

Each panel member will be contributing recipes to a downloadable PDF cookbook that will be made available to Sabra’s Facebook fans later this year, so stay tuned. Until then ... several of our Tastemaker Panel members wrote about their experiences, and we hope you will check their posts out!

The Sabra Factory through the eyes of Iowa Girl Eats.

The new hummus flavors, courtesy Chaviva Galatz.

Hailing from Tennessee, Diane Carbonell at Fit to the Finish marveled at how hummus is more than just a dip, while New Jersey-based Chaviva Galatz, aka the Kvetching Editor, highlighted the importance of gravity in the production of hummus at Sabra's factory.

The face behind Iowa Girl Eats, Kristin Porter, detailed the trip step by step, from the green initiatives at the factory to the "Spice Girls," who are in charge of organizing spices for each of the hummus flavors, and Virginia's own Linda Sellers, owner/author of Welcome to Linneyville, took some amazing photos -- she made hardhats look cool!

We were also happy to have The Meal Makeover Moms' Liz Weiss, who used her journalism background to ask some hard-hitting questions, and we want to thank her and fellow dietitian Janice Bissex for sharing their new cookbook, No Whine With Dinner, with our Tastemaker Panel.

Also, although we missed Founder & CEO of Roadmonkey Adventure Philanthropy Inc. Paul von Zielbauer and Deanna Garretson of Domestic Chicky, we look forward to recipes from them and Atlanta-based Renee Ross of Cutie Booty Cakes, too!





For more information on our new fresh products, check out this blog post!